Direct Partners Presents the Goodified eBook

“Progressive ideas for doing good.”

Contributors include: Tony Schwartz, Shep Hyken, Marc Gunther, Aron Cramer, Jonathan Fields, Auren Kaplan, Seth Kushner, Douglas Rushkoff, Stephen Shapiro, Leo Babauta, Scott Belsky, Joel Makower, Albert Lin, Sloane Berrent, Henrik Edberg, Dr. Armin Ellis, Andrew Winston, Ruth Honore, Tony Tjan, Thomas Seeley, Rusty Rueff, Tania Mulry, Saul Kaplan, and more.

What is Goodified?

Goodified is our take on Conscious Capitalism, the idea that companies exist for a greater purpose than to just make profits. Companies can be successful while enhancing the quality of life. It works by building honest and altruistic relationships with all of a business’s stakeholders: its consumers, employees, investors, vendors, environment and community. By harmonizing the interests of all stakeholders, strong and authentic relationships form.

A fundamental element of this is providing value in all relationships. And that’s what we wanted to do. That is why we have created the Goodified eBook.

During the holiday season, we reached out to some of the brightest and most influential figures in a number of different industries and disciplines, seeking progressive ideas for doing good. We received a number of innovative and exciting ideas in areas ranging from business and marketing, to physics, philosophy and society as a whole. We designed and compiled these inspirational ideas into an eBook that we hope you enjoy and wish to share.

Thank you.

We want to thank all of the contributors, supporters and the Goodified team.

We wish you the very best in 2011.

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