Monthly Archives: December 2009

Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
Posted in Creativity, Data & Analytics, Innovation, Marketing, Strategy | Tagged , , , , , , , | Leave a comment

Setting up a testing environment

By Bill Chirrick | Published: December 17, 2009
First impressions are everything in business. It is crucial that your message is clear and easy to act on. If the first thing your customers see are broken images, links that don't work, or other issues, they are more likely to leave without looking any further.
Posted in Technology, Web Development | Tagged , , , , , , , | Leave a comment

Meet Our Data

By Dennis Steir | Published: December 1, 2009
Some introduce themselves with a picture, some with a handshake or a hello; at Direct Partners, we do it with Data.
Posted in Data & Analytics, Measurement | Tagged , , , | 1 Comment