Monthly Archives: February 2010

Top 10 Super Bowl players

The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?
Posted in Branding, Marketing, Measurement | Tagged , , , | Leave a comment

10 Keys to Marketing Success

Without further ado, the most important rules for anyone pursuing a career in the marketing arts.
Posted in Marketing | Tagged , , , | Leave a comment

If Direct Partners ran an airline…

South Africa’s Kulula airlines recently received the rebranding treatment they applied this 101 guide to the various parts of the airplane.
Posted in Design, User Experience | Tagged , , | Leave a comment