Monthly Archives: October 2010
By Melanie Moser | Published: October 29, 2010
Direct Partners would like to congratulate our friends at Sony Computer Entertainment America on the launch of PlayStation®Rewards!
By Direct Partners | Published: October 26, 2010
Read how our SEO strategy and solid design contributed to views across the web.
The subhead to his work is “It’s not what you say, it’s what people hear.” This simple truth is one that holds in any presentation of information. Think about your audience. They matter. It also speaks to a need for consistency, though. Because the context of the speaker delivering the message will impact the authenticity of the message. As Luntz says, “Messengers who are their own best message are true to themselves.”
J&J is well aware of the success that comes with a new marketing paradigm shift from "brand positioning" to "brand value".
"Debts are subject to the laws of mathematics rather than physics. Unlike wealth, which is subject to the laws of thermodynamics, debts do not rot with old age and are not consumed in the process of living. On the contrary, they grow at so much per cent per annum, by the well-known mathematical laws of simple and compound interest ... It is this underlying confusion between wealth and debt which has made such a tragedy of the scientific era." Read more how Frederick Soddy's 1926 "Wealth, Virtual Wealth and Debt" applies today.
Have you turned on a light bulb in your day?
There is a proverbial box. It’s the place where we put the things that we can easily categorize. It’s a box, because it’s square. The analogy is there for a reason. Nice and neat little box. But does the push to "think outside this box" limit how far we can go?
By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.