Monthly Archives: April 2011

Direct Marketing and Branding

By Jerry Mcruer | Published: April 16, 2011
Direct communication can be effective brand communication. In today’s environment where enlightened brand managers seek integration across all consumer touch points, the role of direct as a tool to build brand equity is accepted, albeit at times condescendingly, by even the most dyed-in-the-wool general advertising professionals. But try this one: For many brands, direct communication can be the most effective brand communication...
Posted in Branding, Direct Partners, Marketing | Tagged , | 1 Comment

Mobile Mania

By Melanie Moser | Published: April 11, 2011

Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!

Download Mobile Mania PDF here.

 

Posted in Direct Partners, Marketing, Strategy, Technology | Tagged , , , | Leave a comment