Author Archives: Jonathan Rouse

“Imagination allows us to escape the predictable. It enables us to reply to the common wisdom that we cannot soar by saying, “Just watch!””
Senator Bill Bradley

Jonathan’s background at Direct Partners encompasses a wide variety of roles & responsibilities. Prior to his current standing as handsomest Account Services employee, he worked at varying times in the interactive studio proposing & developing online campaigns & campaign tools, as well as in the Decision Sciences group handling reporting & analytics; in the company’s earliest days he’s rumored to have run the IT systems as well, but few still live who can recall such ancient times.

Jonathan’s career has run the gamut from non-profit liberal fundraising to massive campaigns for Fortune 100 companies, but the thread connecting it all has been a love of connecting the dots between stimulus and response. Observing consumer action in response to marcom is a reward in and of itself, although being paid a generous salary is also a reward, and should not be overlooked if you’re considering starting a company.

Jonathan graduated from the University of California in Irvine almost immediately before it became cool to do so. Coincidence?

My Ingredient:

Cilantro. For two reasons – first, it makes decent things into fantastic things, and second, everywhere else in the world they call it “coriander,” like it has a secret identity when it travels the world. It’s the Jason Bourne of things I put on carne asada.