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	<title>Blog : Direct Partners&#187; Melanie Moser</title>
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		<title>Mobile&#160;Mania</title>
		<link>http://blog.directpartners.com/directpartners/mobile-mania/</link>
		<comments>http://blog.directpartners.com/directpartners/mobile-mania/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 21:26:39 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Direct Partners]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=1245</guid>
		<description><![CDATA[<p>Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your&nbsp;phone!</p>
<h1><a href="http://blog.directpartners.com/wp-content/uploads/MobileMania1.pdf">Download Mobile Mania PDF here. </a></h1>
<p><a href="http://blog.directpartners.com/wp-content/uploads/Screen-shot-2011-03-29-at-4.24.45-PM.png"><img class="alignnone size-full wp-image-1252" title="Screen shot 2011-03-29 at 4.24.45 PM" src="http://blog.directpartners.com/wp-content/uploads/Screen-shot-2011-03-29-at-4.24.45-PM.png" alt="" width="535" height="284"&nbsp;/></a></p>
<p>&nbsp;</p>
]]></description>
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		<title>Direct Partners Presents the Goodified&#160;eBook</title>
		<link>http://blog.directpartners.com/directpartners/goodifiedebook/</link>
		<comments>http://blog.directpartners.com/directpartners/goodifiedebook/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 18:00:06 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Direct Partners]]></category>
		<category><![CDATA[Goodified]]></category>
		<category><![CDATA[conscious capitalism]]></category>
		<category><![CDATA[greater purpose]]></category>
		<category><![CDATA[inspirational ideas]]></category>
		<category><![CDATA[progressive ideas]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=1011</guid>
		<description><![CDATA[<h1>Direct Partners Presents the <a href="http://blog.directpartners.com/wp-content/uploads/Goodified-eBook.pdf">Goodified eBook</a></h1>
<h2><em>&#8220;Progressive ideas for doing good.&#8221; </em></h2>
<p>Contributors include: Tony Schwartz, Shep Hyken, Marc Gunther, Aron Cramer, Jonathan Fields, Auren Kaplan, Seth Kushner, Douglas Rushkoff, Stephen Shapiro, Leo Babauta, Scott Belsky, Joel Makower, Albert Lin, Sloane Berrent, Henrik Edberg, Dr. Armin Ellis, Andrew Winston, Ruth Honore, Tony Tjan, Thomas Seeley, Rusty Rueff, Tania Mulry, Saul Kaplan, and&nbsp;more.</p>
<p><a href="http://blog.directpartners.com/wp-content/uploads/Screen-shot-2011-01-11-at-11.21.07-AM.png"><img class="aligncenter size-full wp-image-1019" title="Screen shot 2011-01-11 at 11.21.07 AM" src="http://blog.directpartners.com/wp-content/uploads/Screen-shot-2011-01-11-at-11.21.07-AM.png" alt="" width="539" height="414"&nbsp;/></a></p>
<h1>What is <em>Goodified</em>?</h1>
<p><em>Goodified</em> is our take on Conscious Capitalism, the idea that companies exist for a greater purpose than to just make profits. Companies can be successful while enhancing the quality of life. It works by building honest and altruistic relationships with all of a business&#8217;s stakeholders: its consumers, employees, investors, vendors, environment and community. By harmonizing the interests of all stakeholders, strong and authentic relationships&nbsp;form.</p>
<p>A fundamental element of this is providing value in all relationships. And that&#8217;s what we wanted to do. That is why we have created the <a href="http://blog.directpartners.com/wp-content/uploads/Goodified-eBook.pdf" target="_blank">Goodified&nbsp;eBook</a>.</p>
<p>During the holiday season, we reached out to some of the brightest and most influential figures in a number of different industries and disciplines, seeking progressive ideas for doing good. We received a number of innovative and exciting ideas in areas ranging from business and marketing, to physics, philosophy and society as a whole. We designed and compiled these inspirational ideas into an eBook that we hope you enjoy and wish to&nbsp;share.</p>
<h1>Thank you.</h1>
<p>We want to thank all of the contributors, supporters and the <em>Goodified</em>&nbsp;team.</p>
<p>We wish you the very best in&nbsp;2011.</p>
]]></description>
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		<title>PlayStation &#174; Rewards Program Launches in&#160;Beta</title>
		<link>http://blog.directpartners.com/directpartners/playstationrewards-program-launches-in-beta/</link>
		<comments>http://blog.directpartners.com/directpartners/playstationrewards-program-launches-in-beta/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 16:44:41 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Direct Partners]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[loyalty program]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[playstation rewards]]></category>
		<category><![CDATA[playstation rewards program]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[rewards program]]></category>
		<category><![CDATA[SCEA]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[sony rewards program]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=921</guid>
		<description><![CDATA[Direct Partners would like to congratulate our friends at Sony Computer Entertainment America on the launch of PlayStation®Rewards!]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Twitter API Updates &#8211; Direct Partners Roundtable&#160;Discussion</title>
		<link>http://blog.directpartners.com/directpartners/twitter-api-updates-%e2%80%93-direct-partners-roundtable-discussion/</link>
		<comments>http://blog.directpartners.com/directpartners/twitter-api-updates-%e2%80%93-direct-partners-roundtable-discussion/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 16:52:44 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Direct Partners]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[API]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=774</guid>
		<description><![CDATA[Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world. ]]></description>
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		</item>
		<item>
		<title>Digging&#160;Deeper</title>
		<link>http://blog.directpartners.com/seo/digging-deeper/</link>
		<comments>http://blog.directpartners.com/seo/digging-deeper/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 17:19:21 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mnemonics]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=552</guid>
		<description><![CDATA[Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?]]></description>
		<wfw:commentRss>http://blog.directpartners.com/seo/digging-deeper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Super Bowl&#160;players</title>
		<link>http://blog.directpartners.com/marketing/top-10-super-bowl-players/</link>
		<comments>http://blog.directpartners.com/marketing/top-10-super-bowl-players/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 01:56:58 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=421</guid>
		<description><![CDATA[The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers.

Every year, the commercials are always strongly anticipated.  As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?]]></description>
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