Category Archives: Data & Analytics
Getting Along with Very Large Databases
In tech jargon, a “Very Large Database,” or VLDB, is a database that contains several billion rows of data, or occupies more than a thousand gigabytes of storage space. Strictly speaking, most databases won’t ever become very large. However, Direct Partners knows what special considerations come into play once a database becomes a VLDB.
Learn CRM through Obscure Poetry Forms
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
Also posted in Creativity, Innovation, Marketing, Strategy Tagged Advertising, audience, Branding, cocktails, consumer response, data, marketing concepts, poetry Leave a comment
Meet Our Data
Some introduce themselves with a picture, some with a handshake or a hello; at Direct Partners, we do it with Data.
Super Bowl Infographic: The Social Bowl