Category Archives: Data & Analytics

“To understand is to perceive patterns” – Isaiah Berlin

Within mountains of data lies hidden treasures. Methodical analysis enables mining of behaviour patterns to gain insight into the minds of consumers.

Getting Along with Very Large Databases

By Dave Bine | Published: July 27, 2010
In tech jargon, a “Very Large Database,” or VLDB, is a database that contains several billion rows of data, or occupies more than a thousand gigabytes of storage space. Strictly speaking, most databases won’t ever become very large. However, Direct Partners knows what special considerations come into play once a database becomes a VLDB.
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Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
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Meet Our Data

By Dennis Steir | Published: December 1, 2009
Some introduce themselves with a picture, some with a handshake or a hello; at Direct Partners, we do it with Data.
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