Category Archives: Best of…

“Quidquid latine dictum sit, altum sonatur.” – Anonymous

A selection of the best articles authored by Direct Partners team members.

Company Counter-Culture

By Jane Lin | Published: February 3, 2011

Google, Zappos, BCG, Netflix, SAS … What do these wildly successful companies have in common? They all attribute their success to their strong company cultures. In a sense, it’s more like they have strong “counter-cultures” because the attributes of their company cultures are far different from...

Also posted in Best of..., Branding, Direct Partners | Tagged core values, cultures, employee handbook, google, Netflix, strong company, successful companies, traditional corporate environment, zappos | 1 Comment

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Company Counter-Culture

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