Category Archives: Creativity

“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity.” – Charles Mingus

Creativity is the act of formulating unique approaches and solutions to issues or problems or opportunities.

Super Bowl Infographic: The Social Bowl

By Eric Wegerbauer | Published: February 15, 2011
Not only do we love data, but we are also quite seasoned anthropologists who keep a very close eye on what's happening in Social Media. A few of us are also pretty crazy about the Super Bowl and thought it would be fun to smash all three of these passions together like a safety throttling a wide receiver who's coming across the middle for an outstretched ball...
Also posted in Data & Analytics, Direct Partners, Measurement, Social Media | Tagged , , , , | Leave a comment

Memorable Advertising – Images that Stick

By Eric Wegerbauer | Published: November 4, 2010
How can a single image stick out of the crowd?
Also posted in Branding, Marketing | Tagged , , | 1 Comment

High Dynamic Range Imaging

By Mark Nelson | Published: June 29, 2010
Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.
Also posted in Design, Technology | Tagged , , , , , , , , , | Leave a comment

Rapportive & Banner Ads

By Dennis Steir | Published: March 9, 2010
With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious, some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.
Also posted in CRM, Marketing, Web Development | Tagged , , , , , , | 1 Comment

Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
Also posted in Data & Analytics, Innovation, Marketing, Strategy | Tagged , , , , , , , | Leave a comment