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	<title>Blog : Direct Partners&#187; Creativity</title>
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	<link>http://blog.directpartners.com</link>
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		<title>High Dynamic Range&#160;Imaging</title>
		<link>http://blog.directpartners.com/technology/high-dynamic-range-imaging/</link>
		<comments>http://blog.directpartners.com/technology/high-dynamic-range-imaging/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 16:32:45 +0000</pubDate>
		<dc:creator>Mark Nelson</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[contrast ratio]]></category>
		<category><![CDATA[digital cameras]]></category>
		<category><![CDATA[dynamic range]]></category>
		<category><![CDATA[exposure value]]></category>
		<category><![CDATA[HDRI]]></category>
		<category><![CDATA[Imaging]]></category>
		<category><![CDATA[luminance]]></category>
		<category><![CDATA[multiple exposures]]></category>
		<category><![CDATA[photographs]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=619</guid>
		<description><![CDATA[Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI  is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.]]></description>
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		<title>Rapportive &amp; Banner&#160;Ads</title>
		<link>http://blog.directpartners.com/creativity/rapportive-banner-ads/</link>
		<comments>http://blog.directpartners.com/creativity/rapportive-banner-ads/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:18:04 +0000</pubDate>
		<dc:creator>Dennis Steir</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[banner ad]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[banner blindness]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[relevant links]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=477</guid>
		<description><![CDATA[With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious,  some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.]]></description>
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		<item>
		<title>Learn CRM through Obscure Poetry&#160;Forms</title>
		<link>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/</link>
		<comments>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:09:33 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Data & Analytics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[consumer response]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[poetry]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=114</guid>
		<description><![CDATA[When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.”  To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.”  Then I fix us another drink and we see where the evening goes.]]></description>
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