Category Archives: CRM

“A satisfied customer is the best business strategy of all.” – Michael Leboeuf

Customer relationship management (CRM) is the process and methods a company uses to interact with customers. CRM software collects information which is utilized to improve customer satisfaction and retention.

Email Marketing Is Easy, Right?

By Bill Chirrick | Published: December 22, 2010
Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.
Also posted in Marketing, Research, Strategy | Tagged , | 2 Comments

8 Great Tips for Large-Scale Email Deployments

By Direct Partners | Published: May 20, 2010
At Direct Partners, we’re recognized for our direct approach to marketing. We collect large sets of customer information, conduct data analysis and market based on our informational findings. Direct Partners sent over a quarter of a billion emails in 2009 and would like to share our ideas about deploying large scale emails.
Also posted in Marketing | Tagged , , , , , | Leave a comment

Why Email Marketing Isn’t Dead in the Age of Social Media

By Direct Partners | Published: March 30, 2010
There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.
Also posted in Marketing, Social Media | Tagged , , , , | 4 Comments

Rapportive & Banner Ads

By Dennis Steir | Published: March 9, 2010
With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious, some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.
Also posted in Creativity, Marketing, Web Development | Tagged , , , , , , | 1 Comment