Category Archives: Design

“An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.” – Daniel J. Boorstin

Visual design can be more than eye candy. Carefully crafted visual expression focuses the viewer on target images designed to entrain the viewer with images communicating information and enhancing marketing efforts.

High Dynamic Range Imaging

By Mark Nelson | Published: June 29, 2010
Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.
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iBeliever

By Vu Dang | Published: March 24, 2010
It's an understatement to say there was so much build up prior to Apple's unveiling of the iPad. The net was buzzing with what Apple would introduce. Would it be an iSlate or iTablet or some form of a netbook? When they introduced the iPad and its feature set, most people thought it was just a larger version of the iPod Touch. In a lot of ways it is... Yet will it succeed?
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If Direct Partners ran an airline…

By Mark Nelson | Published: February 4, 2010
South Africa’s Kulula airlines recently received the rebranding treatment they applied this 101 guide to the various parts of the airplane.
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