Business’ next competitive edge will hit the virtual world sooner than imagined. If your business isn’t riding the crest of the wave, you are likely to be buried beneath it. Ingenuitive search engine marketing is the most essential tool your business has to catch your customer’s eyes. One of today’s best online means is Pinterest–an image sharing, social platform.
Pinterest is a great forum to drive your targeted traffic. In fact, if used creatively, the site won’t just drive traffic, but drive up conversion rates. Both eCommerce sites and brick-and-mortar stores are benefitting from the traffic generated by the online pinboard.
While the notion of marketing via this avenue is relatively new, there are many creative ideas you can use to get your company’s pins noticed. You could create a “Pin it to Win It” contest, test new products, feature some of your more loyal customers, ask teammates to jointly create a storyboard or have a client serve as a guest pinner, feature intriguing images that support your subject, and link your images to your site.
These novel strategies are sure to get your business hopping, especially if you mind these helpful hints that seasoned Pinterest marketers have uncovered.
Previous businesses have found that branding images is not successful, nor is using a price tag banner. Pinterest users probably prefer a more genuine experience–one that is more about the social aspect than about advertising.
The ability to cull analytics is not 100% user friendly yet, but you can manually extract that data by examining the pins and repins. Also, don’t pay too much attention to bounce rates as conversions do not always happen in the same day. There is a much more organic flow to this process as there is with any social site. After all, social sites are all about building relationships with your customers and that takes time.
With just a bit of forethought on your part, it is very easy to harness the power of the next social media trend. We would love to be your Direct Partners in helping such an endeavor to be successful. Please contact us today.
Singing out loud: how to find your voice in the digital marketplace
Truly great brands don’t hide their personality behind layers of artificial messaging and boisterous advertising. They use a compelling voice to really connect to their most passionate customers through truly authentic digital marketing.
How do I get noticed online?
Put some time and energy into building a strong brand and network. Most companies start a blog or join a social network like Facebook and LinkedIn. Others create online conversations like podcasts or blog interviews. Start creating lots of high quality, tasty fodder for the Google machine — the more ways there are for your customers to find you, the better.
What social media tools should I use?
It depends on your audience, but make sure you’re playing in the big pools, like Facebook, Twitter and LinkedIn. Once you’ve got your groove, try dipping your toe into places like Yelp and Open Forum. In the end, it’s not really about search engine optimization but about being active in a community of users. Find out where others in your industry or region are hanging out, then make a deliberate, consistent effort to be there too.
Is too much email overloading our customers?
That depends. If you’ve established a great personality, your company is no longer a faceless email to be immediately deleted. Unfortunately, so many organizations use it as a low-cost method to blast out marketing to a mass audience. That just hurts you. But a unique, timely, intimate email from a real person could create a very personal connection that might even connect to other people since it’s so easy to forward an email on. Decide to re-examine how you use email, because it has a lot of hidden potential, when used in the right way.
How do I stand out from the crowd?
Remember, it’s not about whether your personality is big and loud, but whether people have access to the heart of your company. Be true to the thing that you offer or sell. Your customers should have a personal connection with your company and know exactly what it is you stand for. The best part about that is your brand can then never get stale or old.
Want to learn more? Contact us, we’re happy to help give voice lessons.