Category Archives: Direct Partners
Context Impacts Authenticity
The subhead to his work is “It’s not what you say, it’s what people hear.” This simple truth is one that holds in any presentation of information. Think about your audience. They matter. It also speaks to a need for consistency, though. Because the context of the speaker delivering the message will impact the authenticity of the message. As Luntz says, “Messengers who are their own best message are true to themselves.”
J&J’s Brian Perkins’ New Model for Agencies
J&J is well aware of the success that comes with a new marketing paradigm shift from "brand positioning" to "brand value".
Also posted in Goodified Leave a comment
Better Prudent than Good?
"Debts are subject to the laws of mathematics rather than physics. Unlike wealth, which is subject to the laws of thermodynamics, debts do not rot with old age and are not consumed in the process of living. On the contrary, they grow at so much per cent per annum, by the well-known mathematical laws of simple and compound interest ... It is this underlying confusion between wealth and debt which has made such a tragedy of the scientific era." Read more how Frederick Soddy's 1926 "Wealth, Virtual Wealth and Debt" applies today.
Also posted in Goodified Leave a comment
McLuhan’s Light Bulb
Have you turned on a light bulb in your day?
Also posted in Goodified Leave a comment
Twitter API Updates – Direct Partners Roundtable Discussion
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Measurement, Search, Social Media, Strategy, Technology, User Experience, Web Development Tagged API, data, Insight, twitter, Usability, UX Leave a comment
Customer Loyalty Rewarded at E3
Every year, the Entertainment Software Association hosts E3, an industry-only showcase of the hottest upcoming games and hardware in the videogame world. The conference, held at the Los Angeles Convention Center, is highly exclusive and widely covered by the gaming media. This was our 7th year attending with our client, Sony PlayStation, and we brought some loyal PS fans along for the ride.
Posted in Direct Partners Leave a comment
Creating a Greener Workplace
It’s that time of year again – pubs are stocked up on green food coloring, Shamrock Shakes flow like water, and Leprechaun is checked out of every video rental store. That’s right; it’s St. Patrick’s Day! You wear green, you drink green, and you party green. How about you start working green? In the spirit of St. Patty’s Day, here are a few things you can do in the office to make a difference every day.
Posted in Direct Partners Tagged green revolution, recycling, saving trees, sustainability 2 Comments
TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success