Category Archives: Innovation
Augmented Reality
Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…
Learn CRM through Obscure Poetry Forms
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
Also posted in Creativity, Data & Analytics, Marketing, Strategy Tagged Advertising, audience, Branding, cocktails, consumer response, data, marketing concepts, poetry Leave a comment
Simulation Innovation: The Next Generation of Console Gaming