Category Archives: Innovation

“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to create wealth.” – Peter F. Drucker

Innovation is an act of fruitful discovery which produces a new methodology that supersedes the effectiveness of the old.

Augmented Reality

By Jonathan Rouse | Published: March 4, 2010
Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…
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Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
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Thinking inside the box: The case for convention

By Baron Toler | Published: November 30, 2009
The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.
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