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	<title>Blog : Direct Partners&#187; Innovation</title>
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		<title>Augmented&#160;Reality</title>
		<link>http://blog.directpartners.com/technology/augmented-reality/</link>
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		<pubDate>Thu, 04 Mar 2010 20:36:12 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[audience]]></category>
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		<guid isPermaLink="false">http://blog.directpartners.com/?p=468</guid>
		<description><![CDATA[Have you heard of Haddad’s Theorem?  It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine.  How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered?  Pull up a chair…]]></description>
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		<title>Learn CRM through Obscure Poetry&#160;Forms</title>
		<link>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/</link>
		<comments>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:09:33 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Data & Analytics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[consumer response]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[poetry]]></category>

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		<description><![CDATA[When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.”  To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.”  Then I fix us another drink and we see where the evening goes.]]></description>
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		<title>Thinking inside the box: The case for&#160;convention</title>
		<link>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/</link>
		<comments>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:38:22 +0000</pubDate>
		<dc:creator>Baron Toler</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[interaction designers]]></category>
		<category><![CDATA[interface designers]]></category>
		<category><![CDATA[interface interaction]]></category>
		<category><![CDATA[intuitive interfaces]]></category>
		<category><![CDATA[product interface]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=23</guid>
		<description><![CDATA[The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.]]></description>
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