Category Archives: Marketing

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.” – A. Alfred Taubman

Marketing involves the systematic promotion of goods and services via various communication channels. Effective marketing informs consumers and leads to increased revenues.

8 Great Tips for Large-Scale Email Deployments

By Terry Lee | Published: May 20, 2010
At Direct Partners, we’re recognized for our direct approach to marketing. We collect large sets of customer information, conduct data analysis and market based on our informational findings. Direct Partners sent over a quarter of a billion emails in 2009 and would like to share our ideas about deploying large scale emails.
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Why Email Marketing Isn’t Dead in the Age of Social Media

By Terry Lee | Published: March 30, 2010
There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.
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Rapportive & Banner Ads

By Dennis Steir | Published: March 9, 2010
With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious, some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.
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Top 10 Super Bowl players

By Melanie Moser | Published: February 18, 2010
The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?
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10 Keys to Marketing Success

By Jonathan Rouse | Published: February 9, 2010
Without further ado, the most important rules for anyone pursuing a career in the marketing arts.
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Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
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