Category Archives: Marketing
Direct communication can be effective brand communication. In today’s environment where enlightened brand managers seek integration across all consumer touch points, the role of direct as a tool to build brand equity is accepted, albeit at times condescendingly, by even the most dyed-in-the-wool general advertising professionals. But try this one: For many brands, direct communication can be the most effective brand communication...
Weekly posts touting the latest sales and growth statistics for mobile operating systems all say the same thing: Android is headed for the number-one smartphone spot. It’s already...
How can a single image stick out of the crowd?
The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers.
Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?
Direct Marketing and Branding