Blog : Direct Partners» Marketing

Direct Marketing and Branding

Jerry Mcruer — Sat, 16 Apr 2011 21:26:51 +0000

Direct communication can be effective brand communication. In today’s environment where enlightened brand managers seek integration across all consumer touch points, the role of direct as a tool to build brand equity is accepted, albeit at times condescendingly, by even the most dyed-in-the-wool general advertising professionals. But try this one: For many brands, direct communication can be the most effective brand communication...

Mobile Mania

Melanie Moser — Mon, 11 Apr 2011 21:26:39 +0000

Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!

Download Mobile Mania PDF here.

Will the Real Number-One Please Stand Up?

Direct Partners — Tue, 08 Feb 2011 19:54:56 +0000

Weekly posts touting the latest sales and growth statistics for mobile operating systems all say the same thing: Android is headed for the number-one smartphone spot. It’s already...

Email Marketing Is Easy, Right?

Bill Chirrick — Wed, 22 Dec 2010 18:35:42 +0000

Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.

Memorable Advertising – Images that Stick

Eric Wegerbauer — Thu, 04 Nov 2010 17:54:23 +0000

How can a single image stick out of the crowd?

PlayStation ® Rewards Program Launches in Beta

Melanie Moser — Fri, 29 Oct 2010 16:44:41 +0000

Direct Partners would like to congratulate our friends at Sony Computer Entertainment America on the launch of PlayStation®Rewards!

8 Great Tips for Large-Scale Email Deployments

Direct Partners — Thu, 20 May 2010 18:31:03 +0000

At Direct Partners, we’re recognized for our direct approach to marketing. We collect large sets of customer information, conduct data analysis and market based on our informational findings. Direct Partners sent over a quarter of a billion emails in 2009 and would like to share our ideas about deploying large scale emails.

Why Email Marketing Isn’t Dead in the Age of Social Media

Direct Partners — Tue, 30 Mar 2010 17:06:58 +0000

There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.

Rapportive & Banner Ads

Dennis Steir — Tue, 09 Mar 2010 17:18:04 +0000

With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious, some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.

Top 10 Super Bowl players

Melanie Moser — Fri, 19 Feb 2010 01:56:58 +0000

The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?