Category Archives: Marketing

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.” – A. Alfred Taubman

Marketing involves the systematic promotion of goods and services via various communication channels. Effective marketing informs consumers and leads to increased revenues.

10 Keys to Marketing Success

By Jonathan Rouse | Published: February 9, 2010
Without further ado, the most important rules for anyone pursuing a career in the marketing arts.
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Learn CRM through Obscure Poetry Forms

By Jonathan Rouse | Published: December 21, 2009
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
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