Category Archives: Measurement

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill

In order to gauge the effectiveness of a marketing campaign, results must be measured against defined goals.

Super Bowl Infographic: The Social Bowl

By Eric Wegerbauer | Published: February 15, 2011
Not only do we love data, but we are also quite seasoned anthropologists who keep a very close eye on what's happening in Social Media. A few of us are also pretty crazy about the Super Bowl and thought it would be fun to smash all three of these passions together like a safety throttling a wide receiver who's coming across the middle for an outstretched ball...
Also posted in Creativity, Data & Analytics, Direct Partners, Social Media | Tagged , , , , | Leave a comment

TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success

By Direct Partners | Published: October 26, 2010
Read how our SEO strategy and solid design contributed to views across the web.
Also posted in Direct Partners, Media, Social Media, User Experience | Tagged , , | Leave a comment

Twitter API Updates – Direct Partners Roundtable Discussion

By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Search, Social Media, Strategy, Technology, User Experience, Web Development | Tagged , , , , , | Leave a comment

Top 10 Super Bowl players

By Melanie Moser | Published: February 18, 2010
The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?
Also posted in Branding, Marketing | Tagged , , , | Leave a comment

Meet Our Data

By Dennis Steir | Published: December 1, 2009
Some introduce themselves with a picture, some with a handshake or a hello; at Direct Partners, we do it with Data.
Also posted in Data & Analytics | Tagged , , , | 1 Comment