Category Archives: Measurement

“However beautiful the strategy, you should occasionally look at the results.” – Winston Churchill

In order to gauge the effectiveness of a marketing campaign, results must be measured against defined goals.

Top 10 Super Bowl players

By Melanie Moser | Published: February 18, 2010
The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?
Also posted in Branding, Marketing | Tagged , , , | Leave a comment

Meet Our Data

By Dennis Steir | Published: December 1, 2009
Some introduce themselves with a picture, some with a handshake or a hello; at Direct Partners, we do it with Data.
Also posted in Data & Analytics | Tagged , , , | 1 Comment