Category Archives: Research

“Exploration really is the essence of the human spirit, and to pause, to falter, to turn our back on the quest for knowledge, is to perish.” – Frank Borman

The quest for knowledge requires methodical experimentation. The fruits of research and exploration are innovation and increased productivity.

Email Marketing Is Easy, Right?

By Bill Chirrick | Published: December 22, 2010
Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.
Also posted in CRM, Marketing, Strategy | Tagged , | 2 Comments

Digging Deeper

By Melanie Moser | Published: April 8, 2010
Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?
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Augmented Reality

By Jonathan Rouse | Published: March 4, 2010
Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…
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