Category Archives: Search

“Attempt the end, and never stand to doubt. Nothing’s so hard but search will find it out.” – Robert Herrick

Search Engine Optimization abbreviated SEO, the process of increasing the volume and quality of traffic organically from search engines. Search Engine Marketing abbreviated SEM is a form of internet marketing where placement in search engine results is based on paid placement.

YouTube SEO – 7 Tips for Video Optimization

By Direct Partners | Published: November 16, 2010
Our Church and Dwight video launch was a success. Now, for you, are 7 Tips for Video Optimization.
Also posted in Direct Partners | Tagged , , , | Leave a comment

Twitter API Updates – Direct Partners Roundtable Discussion

By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Measurement, Social Media, Strategy, Technology, User Experience, Web Development | Tagged , , , , , | Leave a comment

Digging Deeper

By Melanie Moser | Published: April 8, 2010
Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?
Also posted in Research, Technology | Tagged , | Leave a comment