Category Archives: Social Media
5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media
One of the coolest things about working at DP is not only that we can bring our dogs to work, but that most of us actually DO bring our dogs to work. When I agreed to contribute to our company blog I decided it'd make the most sense if my first post discussed my area of expertise as it relates to one of my favorite things about DP culture – DOGS! Thus, a list was born. Here are 5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media as demonstrated by some of the cutest canines on the interwebz.
Super Bowl Infographic: The Social Bowl
Not only do we love data, but we are also quite seasoned anthropologists who keep a very close eye on what's happening in Social Media. A few of us are also pretty crazy about the Super Bowl and thought it would be fun to smash all three of these passions together like a safety throttling a wide receiver who's coming across the middle for an outstretched ball...
Also posted in Creativity, Data & Analytics, Direct Partners, Measurement Tagged data, data visualization, infographic, social media, super bowl Leave a comment
TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success
Read how our SEO strategy and solid design contributed to views across the web.
Also posted in Direct Partners, Measurement, Media, User Experience Tagged optimization, Search, YouTube Leave a comment
Twitter API Updates – Direct Partners Roundtable Discussion
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Measurement, Search, Strategy, Technology, User Experience, Web Development Tagged API, data, Insight, twitter, Usability, UX Leave a comment
Why Email Marketing Isn’t Dead in the Age of Social Media
There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.
Also posted in CRM, Marketing Tagged direct mail, Email, email campaigns, marketing strategy, social networking 4 Comments
Search Engine Marketing Finds Success on Pinterest Social Network
Business’ next competitive edge will hit the virtual world sooner than imagined. If your business isn’t riding the crest of the wave, you are likely to be buried beneath it. Ingenuitive search engine marketing is the most essential tool your business has to catch your customer’s eyes. One of today’s best online means is Pinterest–an image sharing, social platform.
Pinterest is a great forum to drive your targeted traffic. In fact, if used creatively, the site won’t just drive traffic, but drive up conversion rates. Both eCommerce sites and brick-and-mortar stores are benefitting from the traffic generated by the online pinboard.
While the notion of marketing via this avenue is relatively new, there are many creative ideas you can use to get your company’s pins noticed. You could create a “Pin it to Win It” contest, test new products, feature some of your more loyal customers, ask teammates to jointly create a storyboard or have a client serve as a guest pinner, feature intriguing images that support your subject, and link your images to your site.
These novel strategies are sure to get your business hopping, especially if you mind these helpful hints that seasoned Pinterest marketers have uncovered.
Previous businesses have found that branding images is not successful, nor is using a price tag banner. Pinterest users probably prefer a more genuine experience–one that is more about the social aspect than about advertising.
The ability to cull analytics is not 100% user friendly yet, but you can manually extract that data by examining the pins and repins. Also, don’t pay too much attention to bounce rates as conversions do not always happen in the same day. There is a much more organic flow to this process as there is with any social site. After all, social sites are all about building relationships with your customers and that takes time.
With just a bit of forethought on your part, it is very easy to harness the power of the next social media trend. We would love to be your Direct Partners in helping such an endeavor to be successful. Please contact us today.