Business’ next competitive edge will hit the virtual world sooner than imagined. If your business isn’t riding the crest of the wave, you are likely to be buried beneath it. Ingenuitive search engine marketing is the most essential tool your business has to catch your customer’s eyes. One of today’s best online means is Pinterest–an image sharing, social platform.
Pinterest is a great forum to drive your targeted traffic. In fact, if used creatively, the site won’t just drive traffic, but drive up conversion rates. Both eCommerce sites and brick-and-mortar stores are benefitting from the traffic generated by the online pinboard.
While the notion of marketing via this avenue is relatively new, there are many creative ideas you can use to get your company’s pins noticed. You could create a “Pin it to Win It” contest, test new products, feature some of your more loyal customers, ask teammates to jointly create a storyboard or have a client serve as a guest pinner, feature intriguing images that support your subject, and link your images to your site.
These novel strategies are sure to get your business hopping, especially if you mind these helpful hints that seasoned Pinterest marketers have uncovered.
Previous businesses have found that branding images is not successful, nor is using a price tag banner. Pinterest users probably prefer a more genuine experience–one that is more about the social aspect than about advertising.
The ability to cull analytics is not 100% user friendly yet, but you can manually extract that data by examining the pins and repins. Also, don’t pay too much attention to bounce rates as conversions do not always happen in the same day. There is a much more organic flow to this process as there is with any social site. After all, social sites are all about building relationships with your customers and that takes time.
With just a bit of forethought on your part, it is very easy to harness the power of the next social media trend. We would love to be your Direct Partners in helping such an endeavor to be successful. Please contact us today.