Category Archives: Social Media

“Today’s gossip is tomorrow’s headline.” – Walter Winchell

From networking sites like Facebook and MySpace, to product forums, or product ratings on Amazon, social media encompasses activities that integrate technology and social interaction. Managing your brand’s reputation in this communication medium is an essential part of marketing efforts.

5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media

By Carrie Stern | Published: February 22, 2011
One of the coolest things about working at DP is not only that we can bring our dogs to work, but that most of us actually DO bring our dogs to work. When I agreed to contribute to our company blog I decided it'd make the most sense if my first post discussed my area of expertise as it relates to one of my favorite things about DP culture – DOGS! Thus, a list was born. Here are 5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media as demonstrated by some of the cutest canines on the interwebz.
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Super Bowl Infographic: The Social Bowl

By Eric Wegerbauer | Published: February 15, 2011
Not only do we love data, but we are also quite seasoned anthropologists who keep a very close eye on what's happening in Social Media. A few of us are also pretty crazy about the Super Bowl and thought it would be fun to smash all three of these passions together like a safety throttling a wide receiver who's coming across the middle for an outstretched ball...
Also posted in Creativity, Data & Analytics, Direct Partners, Measurement | Tagged , , , , | Leave a comment

UX Predictions for the New Year: The Location-Based Service Metamorphosis

By MXMLLN Montgomery | Published: January 25, 2011
Location-Based Services (LBS) leave a lot to be desired. Even large players are missing basic features. What can an LBS do to outshine their competition in 2011? Go further.
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TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success

By Direct Partners | Published: October 26, 2010
Read how our SEO strategy and solid design contributed to views across the web.
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Twitter API Updates – Direct Partners Roundtable Discussion

By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Measurement, Search, Strategy, Technology, User Experience, Web Development | Tagged , , , , , | Leave a comment

Why Email Marketing Isn’t Dead in the Age of Social Media

By Direct Partners | Published: March 30, 2010
There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.
Also posted in CRM, Marketing | Tagged , , , , | 4 Comments