Category Archives: Strategy
Email Marketing Is Easy, Right?
Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.
PlayStation ® Rewards Program Launches in Beta
Direct Partners would like to congratulate our friends at Sony Computer Entertainment America on the launch of PlayStation®Rewards!
Also posted in Direct Partners, Marketing Tagged loyalty, loyalty program, playstation, playstation rewards, playstation rewards program, rewards, rewards program, SCEA, sony, sony rewards program Leave a comment
Twitter API Updates – Direct Partners Roundtable Discussion
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Measurement, Search, Social Media, Technology, User Experience, Web Development Tagged API, data, Insight, twitter, Usability, UX Leave a comment
Learn CRM through Obscure Poetry Forms
When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.” To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.” Then I fix us another drink and we see where the evening goes.
Also posted in Creativity, Data & Analytics, Innovation, Marketing Tagged Advertising, audience, Branding, cocktails, consumer response, data, marketing concepts, poetry Leave a comment
Mobile Mania
Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!
Download Mobile Mania PDF here.