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	<title>Blog : Direct Partners&#187; Strategy</title>
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		<title>Learn CRM through Obscure Poetry&#160;Forms</title>
		<link>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/</link>
		<comments>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:09:33 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Data & Analytics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
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		<category><![CDATA[consumer response]]></category>
		<category><![CDATA[data]]></category>
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		<category><![CDATA[poetry]]></category>

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		<description><![CDATA[When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.”  To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.”  Then I fix us another drink and we see where the evening goes.]]></description>
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