Category Archives: Technology
Twitter API Updates – Direct Partners Roundtable Discussion
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Also posted in Direct Partners, Measurement, Search, Social Media, Strategy, User Experience, Web Development Tagged API, data, Insight, twitter, Usability, UX Leave a comment
High Dynamic Range Imaging
Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.
Also posted in Creativity, Design Tagged contrast ratio, digital cameras, dynamic range, exposure value, HDRI, Imaging, luminance, multiple exposures, photographs, Photography Leave a comment
Part 2: Setting up a testing environment – Mobile
In the first post on “Setting up a testing environment” we went through some of the many options that are available, but left out an increasingly important segment. The mobile web is growing at a furious pace...
Also posted in Web Development Tagged Browser, Insight, Mobile, mobile devices, QA, Testing, Virtualization Leave a comment
Digging Deeper
Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?
iBeliever
It's an understatement to say there was so much build up prior to Apple's unveiling of the iPad. The net was buzzing with what Apple would introduce. Would it be an iSlate or iTablet or some form of a netbook? When they introduced the iPad and its feature set, most people thought it was just a larger version of the iPod Touch. In a lot of ways it is... Yet will it succeed?
Augmented Reality
Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…
Setting up a testing environment
First impressions are everything in business. It is crucial that your message is clear and easy to act on. If the first thing your customers see are broken images, links that don't work, or other issues, they are more likely to leave without looking any further.
Also posted in Web Development Tagged audience, Browser, Development, Email client, Insight, QA, Testing, Virtualization Leave a comment
Mobile Mania
Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!
Download Mobile Mania PDF here.