Blog : Direct Partners» Technology

Mobile Mania

Melanie Moser — Mon, 11 Apr 2011 21:26:39 +0000

Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!

Download Mobile Mania PDF here.

Twitter API Updates – Direct Partners Roundtable Discussion

Melanie Moser — Tue, 12 Oct 2010 16:52:44 +0000

Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.

Simulation Innovation: The Next Generation of Console Gaming

MXMLLN Montgomery — Mon, 13 Sep 2010 17:32:14 +0000

This Fall 2010 will be a significant turning point for the games industry. PlayStation and XBox will both be releasing new motion gaming peripherals, which will continue to remove focus from hardcore gaming. During this exciting time, the next generation of music peripherals for rhythm-based games will be released. We will explore what the new music hardware will look like, what customers should look out for, and how gameplay user interfaces will evolve to accommodate the new instruments.

High Dynamic Range Imaging

Mark Nelson — Tue, 29 Jun 2010 16:32:45 +0000

Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.

Part 2: Setting up a testing environment – Mobile

Bill Chirrick — Tue, 20 Apr 2010 17:55:01 +0000

In the first post on “Setting up a testing environment” we went through some of the many options that are available, but left out an increasingly important segment. The mobile web is growing at a furious pace...

Digging Deeper

Melanie Moser — Thu, 08 Apr 2010 17:19:21 +0000

Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?

iBeliever

Vu Dang — Wed, 24 Mar 2010 17:30:58 +0000

It's an understatement to say there was so much build up prior to Apple's unveiling of the iPad. The net was buzzing with what Apple would introduce. Would it be an iSlate or iTablet or some form of a netbook? When they introduced the iPad and its feature set, most people thought it was just a larger version of the iPod Touch. In a lot of ways it is... Yet will it succeed?

Augmented Reality

Jonathan Rouse — Thu, 04 Mar 2010 20:36:12 +0000

Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…

Setting up a testing environment

Bill Chirrick — Fri, 18 Dec 2009 01:30:54 +0000

First impressions are everything in business. It is crucial that your message is clear and easy to act on. If the first thing your customers see are broken images, links that don't work, or other issues, they are more likely to leave without looking any further.