Category Archives: User Experience

“I always begin at the left with the opening word of the sentence and read toward the right and I recommend this method.”- James Thurber

User Experience abbreviated UX or sometimes UE, is a user’s perception and interaction with a product related to its design and functionality.

TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success

By Direct Partners | Published: October 26, 2010
Read how our SEO strategy and solid design contributed to views across the web.
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Twitter API Updates – Direct Partners Roundtable Discussion

By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
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Simulation Innovation: The Next Generation of Console Gaming

By MXMLLN Montgomery | Published: September 13, 2010
This Fall 2010 will be a significant turning point for the games industry. PlayStation and XBox will both be releasing new motion gaming peripherals, which will continue to remove focus from hardcore gaming. During this exciting time, the next generation of music peripherals for rhythm-based games will be released. We will explore what the new music hardware will look like, what customers should look out for, and how gameplay user interfaces will evolve to accommodate the new instruments.
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If Direct Partners ran an airline…

By Mark Nelson | Published: February 4, 2010
South Africa’s Kulula airlines recently received the rebranding treatment they applied this 101 guide to the various parts of the airplane.
Also posted in Design | Tagged , , | 1 Comment

Thinking inside the box: The case for convention

By Baron Toler | Published: November 30, 2009
The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.
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What is User Experience and why is it important?

By Mark Nelson | Published: November 11, 2009
User Experience (UX) is a science, that uses the scientific method to observe, measure, hypothesize, experiment and draw conclusions. User Experience is constantly researching ways to improve the status quo, always investigating user interaction and formulating new ideas and methods to combat waste.
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