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	<title>Blog : Direct Partners&#187; User Experience</title>
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		<title>If Direct Partners ran an&#160;airline&#8230;</title>
		<link>http://blog.directpartners.com/user-experience/if-direct-partners-ran-an-airline/</link>
		<comments>http://blog.directpartners.com/user-experience/if-direct-partners-ran-an-airline/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 23:50:09 +0000</pubDate>
		<dc:creator>Mark Nelson</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Information Science]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[UX]]></category>

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		<description><![CDATA[South Africa’s Kulula airlines recently received the rebranding treatment they applied this 101 guide to the various parts of the airplane.]]></description>
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		<title>Thinking inside the box: The case for&#160;convention</title>
		<link>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/</link>
		<comments>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:38:22 +0000</pubDate>
		<dc:creator>Baron Toler</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[interaction designers]]></category>
		<category><![CDATA[interface designers]]></category>
		<category><![CDATA[interface interaction]]></category>
		<category><![CDATA[intuitive interfaces]]></category>
		<category><![CDATA[product interface]]></category>

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		<description><![CDATA[The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.]]></description>
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		<title>What is User Experience and why is it&#160;important?</title>
		<link>http://blog.directpartners.com/user-experience/what-is-user-experience-and-why-is-it-important/</link>
		<comments>http://blog.directpartners.com/user-experience/what-is-user-experience-and-why-is-it-important/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 20:00:43 +0000</pubDate>
		<dc:creator>Mark Nelson</dc:creator>
				<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Information Science]]></category>
		<category><![CDATA[UE]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[UX]]></category>

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		<description><![CDATA[User Experience (UX) is a science, that uses the scientific method to observe, measure, hypothesize, experiment and draw conclusions. User Experience is constantly researching ways to improve the status quo, always investigating user interaction and formulating new ideas and methods to combat waste.]]></description>
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