Category Archives: Web Development

Twitter API Updates – Direct Partners Roundtable Discussion

By Melanie Moser | Published: October 12, 2010
Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
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Part 2: Setting up a testing environment – Mobile

By Bill Chirrick | Published: April 20, 2010
In the first post on “Setting up a testing environment” we went through some of the many options that are available, but left out an increasingly important segment. The mobile web is growing at a furious pace...
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Rapportive & Banner Ads

By Dennis Steir | Published: March 9, 2010
With convergence of web and TV media, and more savvy online users just over the horizon, the usefulness of pay-per-click has unquestionably diminished... As ads become more obnoxious, some reactionary developers have turned to browser plug-ins to block ads or replace them with artwork or even personal photos. Nothing super innovative has happened in this space, until the UK start-up Rapportive released their Firefox and Chrome plug-in.
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Setting up a testing environment

By Bill Chirrick | Published: December 17, 2009
First impressions are everything in business. It is crucial that your message is clear and easy to act on. If the first thing your customers see are broken images, links that don't work, or other issues, they are more likely to leave without looking any further.
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Thinking inside the box: The case for convention

By Baron Toler | Published: November 30, 2009
The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.
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