Modern times requires modern measures, and today the image / brand needs to stand out. I noticed that more and more people are looking for sustainable, eco friendly. For example, farmers markets grow by 30% each year. That is insane growth under any measure, basically doubling every 2 to 3 years. The only way to capture this, is to line yourself up with the morals and goals of your customers, and to make sure it is known.

So while developing a brand via marketing is key, you need to come to the table with something clients have not seen before, something that they feel like their dollar goes an extra mile. Not only are they buying a product from Starbucks, they also know that starbucks works on fair trade, so that people know in their minds that their coffee is not bought by a company who doesn’t care about the little person.

I may not be an expert on how to advertise, but I do know that when considerations that are often over looked. When two similar priced items, with similar features are presented, the better looking one, and the more eco friendly ones will always win, even if there is a slight markup.

Who am I? I write a social media blog about corporate social media (ok, I’m certainly nobody of any business prominence, just an engaged blogger). The point I am trying to make is that your company is not alone. Many companies preach about the “conversation” and “open engagement”, but compromise those ideals in the face of opposition. While this particular instance is a very minor example of editing, I’m finding it is typical of many companies.

Will be interesting to see how this space develops.

Like I said, I’m sure you’re a good shop, but no extra credit for having a pulse.