Blog : Direct Partners

Direct Marketing and Branding

Jerry Mcruer — Sat, 16 Apr 2011 21:26:51 +0000

Direct communication can be effective brand communication. In today’s environment where enlightened brand managers seek integration across all consumer touch points, the role of direct as a tool to build brand equity is accepted, albeit at times condescendingly, by even the most dyed-in-the-wool general advertising professionals. But try this one: For many brands, direct communication can be the most effective brand communication...

Mobile Mania

Melanie Moser — Mon, 11 Apr 2011 21:26:39 +0000

Right now, it’s all about going mobile. Whether you’re optimizing your website for mobile viewing, creating an app, engaging in SMS/text messaging, or launching a mobile commerce site, mobile marketing is a must-do for most client strategies. We’ve developed a visual overview of the current landscape so you can easily see pros, cons, even Fortune 500 company strategies, along with basic differences in the mobile experience with smartphone leaders. And yes, you can view it on your phone!

Download Mobile Mania PDF here.

5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media

Carrie Stern — Tue, 22 Feb 2011 19:29:07 +0000

One of the coolest things about working at DP is not only that we can bring our dogs to work, but that most of us actually DO bring our dogs to work. When I agreed to contribute to our company blog I decided it'd make the most sense if my first post discussed my area of expertise as it relates to one of my favorite things about DP culture – DOGS! Thus, a list was born. Here are 5 Social Media Top Dogs: The 5 Essential Qualities of Successful Social Media as demonstrated by some of the cutest canines on the interwebz.

Direct Partners Named in Forrester’s

Munir Haddad — Wed, 16 Feb 2011 17:12:06 +0000

We’re proud and pleased to share the exciting news that Direct Partners has been named in Forrester’s “Where to Find Help for Web Design Projects, 2010.” Our dedication to extensive ethnographic and Social Media research was called out, as well as our data and analytics expertise...

Super Bowl Infographic: The Social Bowl

Eric Wegerbauer — Tue, 15 Feb 2011 12:30:30 +0000

Not only do we love data, but we are also quite seasoned anthropologists who keep a very close eye on what's happening in Social Media. A few of us are also pretty crazy about the Super Bowl and thought it would be fun to smash all three of these passions together like a safety throttling a wide receiver who's coming across the middle for an outstretched ball...

Will the Real Number-One Please Stand Up?

Direct Partners — Tue, 08 Feb 2011 19:54:56 +0000

Weekly posts touting the latest sales and growth statistics for mobile operating systems all say the same thing: Android is headed for the number-one smartphone spot. It’s already...

Company Counter-Culture

Jane Lin — Thu, 03 Feb 2011 16:42:29 +0000

Google, Zappos, BCG, Netflix, SAS … What do these wildly successful companies have in common? They all attribute their success to their strong company cultures. In a sense, it’s more like they have strong “counter-cultures” because the attributes of their company cultures are far different from...

Unlocking Sustainability with Data

Munir Haddad — Wed, 02 Feb 2011 18:20:30 +0000

We now have more than a "Cray in every tray" (http://www.cray.com/Home.aspx). Computer memory storage advances and cost decreases have now allowed us...

UX Predictions for the New Year: The Location-Based Service Metamorphosis

MXMLLN Montgomery — Tue, 25 Jan 2011 17:37:58 +0000

Location-Based Services (LBS) leave a lot to be desired. Even large players are missing basic features. What can an LBS do to outshine their competition in 2011? Go further.

Direct Partners Presents the Goodified eBook

Melanie Moser — Tue, 11 Jan 2011 18:00:06 +0000

Direct Partners Presents the Goodified eBook

“Progressive ideas for doing good.”

Contributors include: Tony Schwartz, Shep Hyken, Marc Gunther, Aron Cramer, Jonathan Fields, Auren Kaplan, Seth Kushner, Douglas Rushkoff, Stephen Shapiro, Leo Babauta, Scott Belsky, Joel Makower, Albert Lin, Sloane Berrent, Henrik Edberg, Dr. Armin Ellis, Andrew Winston, Ruth Honore, Tony Tjan, Thomas Seeley, Rusty Rueff, Tania Mulry, Saul Kaplan, and more.

What is Goodified?

Goodified is our take on Conscious Capitalism, the idea that companies exist for a greater purpose than to just make profits. Companies can be successful while enhancing the quality of life. It works by building honest and altruistic relationships with all of a business’s stakeholders: its consumers, employees, investors, vendors, environment and community. By harmonizing the interests of all stakeholders, strong and authentic relationships form.

A fundamental element of this is providing value in all relationships. And that’s what we wanted to do. That is why we have created the Goodified eBook.

During the holiday season, we reached out to some of the brightest and most influential figures in a number of different industries and disciplines, seeking progressive ideas for doing good. We received a number of innovative and exciting ideas in areas ranging from business and marketing, to physics, philosophy and society as a whole. We designed and compiled these inspirational ideas into an eBook that we hope you enjoy and wish to share.

Thank you.

We want to thank all of the contributors, supporters and the Goodified team.

We wish you the very best in 2011.