Comments on: Why Email Marketing Isn’t Dead in the Age of Social Media http://blog.directpartners.com/marketing/why-email-marketing-isn%e2%80%99t-dead-in-the-age-of-social-media/ Fri, 07 Oct 2011 01:49:05 +0000 hourly 1 By: Melanie Moser http://blog.directpartners.com/marketing/why-email-marketing-isn%e2%80%99t-dead-in-the-age-of-social-media/comment-page-1/#comment-126 Melanie Moser Tue, 29 Jun 2010 16:29:29 +0000 http://blog.directpartners.com/?p=524#comment-126 Hi Maxine, This might be along the lines of what you're looking for, and it was recently published. Hopefully this helps! http://www.marketingcharts.com/direct/email-is-permanent-consumer-fixture-13385/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink Hi Maxine,
This might be along the lines of what you’re looking for, and it was recently published. Hopefully this helps!

http://www.marketingcharts.com/direct/email-is-permanent-consumer-fixture-13385/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

]]> By: File Recovery http://blog.directpartners.com/marketing/why-email-marketing-isn%e2%80%99t-dead-in-the-age-of-social-media/comment-page-1/#comment-125 File Recovery Tue, 29 Jun 2010 11:12:27 +0000 http://blog.directpartners.com/?p=524#comment-125 Email marketing and social media both are effective in their way but the difference between these two is email has a large untapped potential for more direct, intimate and socially rich conversations. Even when it comes to marketing. While social media marketing efforts focus more on involving communities with creating the offer as well as promoting it. Email marketing and social media both are effective in their way but the difference between these two is email has a large untapped potential for more direct, intimate and socially rich conversations. Even when it comes to marketing.
While social media marketing efforts focus more on involving communities with creating the offer as well as promoting it.

]]> By: Maxine T. McClellan http://blog.directpartners.com/marketing/why-email-marketing-isn%e2%80%99t-dead-in-the-age-of-social-media/comment-page-1/#comment-124 Maxine T. McClellan Sat, 26 Jun 2010 14:58:30 +0000 http://blog.directpartners.com/?p=524#comment-124 Very good article - I was looking for statistical information to back up the argument that email is still very much a viable tool for reaching/connecting. I particularly like the Social Media/email correlation graph - powerful. Do you know if there is an updated version of this graph? I'd rather use one with data a bit fresher. Thanks! Maxine Very good article – I was looking for statistical information to back up the argument that email is still very much a viable tool for reaching/connecting. I particularly like the Social Media/email correlation graph – powerful.

Do you know if there is an updated version of this graph? I’d rather use one with data a bit fresher.

Thanks!
Maxine

]]> By: David Shor http://blog.directpartners.com/marketing/why-email-marketing-isn%e2%80%99t-dead-in-the-age-of-social-media/comment-page-1/#comment-84 David Shor Fri, 02 Apr 2010 05:53:32 +0000 http://blog.directpartners.com/?p=524#comment-84 I couldn't agree more--as evidenced by Facebook's wholehearted endorsement of email in its new Notification rules and Developer Roadmap. By forcing application notifications from Facebook apps into email, Facebook opens a new channel. By making users click on the link back to Facebook to reply, it generates higher repeat-visitor stats. Win-win. Lead by Facebook, it's possible that the new standard for brand-to-consumer communication will be powered by email and mobile notifications that bring users back into the environment to complete the communication loop. Kudos Facebook for going old school to reincorporate email. I couldn’t agree more–as evidenced by Facebook’s wholehearted endorsement of email in its new Notification rules and Developer Roadmap.

By forcing application notifications from Facebook apps into email, Facebook opens a new channel. By making users click on the link back to Facebook to reply, it generates higher repeat-visitor stats. Win-win.

Lead by Facebook, it’s possible that the new standard for brand-to-consumer communication will be powered by email and mobile notifications that bring users back into the environment to complete the communication loop. Kudos Facebook for going old school to reincorporate email.

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