Our Church and Dwight video launch was a success. Now, for you, are 7 Tips for Video Optimization.
Memorable Advertising – Images that Stick
How can a single image stick out of the crowd?
PlayStation ® Rewards Program Launches in Beta
Direct Partners would like to congratulate our friends at Sony Computer Entertainment America on the launch of PlayStation®Rewards!
TROJAN VIBRATIONS Digital Video Report: PR & YouTube Success
Read how our SEO strategy and solid design contributed to views across the web.
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Context Impacts Authenticity
The subhead to his work is “It’s not what you say, it’s what people hear.” This simple truth is one that holds in any presentation of information. Think about your audience. They matter. It also speaks to a need for consistency, though. Because the context of the speaker delivering the message will impact the authenticity of the message. As Luntz says, “Messengers who are their own best message are true to themselves.”
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J&J’s Brian Perkins’ New Model for Agencies
J&J is well aware of the success that comes with a new marketing paradigm shift from “brand positioning” to “brand value”.
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Better Prudent than Good?
“Debts are subject to the laws of mathematics rather than physics. Unlike wealth, which is subject to the laws of thermodynamics, debts do not rot with old age and are not consumed in the process of living. On the contrary, they grow at so much per cent per annum, by the well-known mathematical laws of simple and compound interest … It is this underlying confusion between wealth and debt which has made such a tragedy of the scientific era.” Read more how Frederick Soddy’s 1926 “Wealth, Virtual Wealth and Debt” applies today.
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McLuhan’s Light Bulb
Have you turned on a light bulb in your day?
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Outside What Box?
There is a proverbial box. It’s the place where we put the things that we can easily categorize. It’s a box, because it’s square. The analogy is there for a reason. Nice and neat little box. But does the push to “think outside this box” limit how far we can go?
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Email Marketing Is Easy, Right?
Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.
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