Over the past month, Twitter has alerted users of some changes they will be making. Direct Partners employees sat down to discuss the impact of these changes and what they mean for the marketing world.
Twitter API Updates – Direct Partners Roundtable Discussion
Posted in Direct Partners, Measurement, Search, Social Media, Strategy, Technology, User Experience, Web Development Tagged API, data, Insight, twitter, Usability, UX Leave a comment
Getting Along with Very Large Databases
In tech jargon, a “Very Large Database,” or VLDB, is a database that contains several billion rows of data, or occupies more than a thousand gigabytes of storage space. Strictly speaking, most databases won’t ever become very large. However, Direct Partners knows what special considerations come into play once a database becomes a VLDB.
Customer Loyalty Rewarded at E3
Every year, the Entertainment Software Association hosts E3, an industry-only showcase of the hottest upcoming games and hardware in the videogame world. The conference, held at the Los Angeles Convention Center, is highly exclusive and widely covered by the gaming media. This was our 7th year attending with our client, Sony PlayStation, and we brought some loyal PS fans along for the ride.
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High Dynamic Range Imaging
Advancements in digital compositing have led a formerly complex process and technology to become mainstream. High Dynamic Range Imaging (HDRI) is now a one-click process with Photoshop CS5. HDRI is a series of multiple exposures combined into a single image providing a greater dynamic range of luminance between the lightest and darkest areas of an image. HDRI allows for a more accurate representation of real scenes, capable of displaying a greater dynamic range than what can be captured with film, digital and even the human eye.
Posted in Creativity, Design, Technology Tagged contrast ratio, digital cameras, dynamic range, exposure value, HDRI, Imaging, luminance, multiple exposures, photographs, Photography Leave a comment
8 Great Tips for Large-Scale Email Deployments
At Direct Partners, we’re recognized for our direct approach to marketing. We collect large sets of customer information, conduct data analysis and market based on our informational findings. Direct Partners sent over a quarter of a billion emails in 2009 and would like to share our ideas about deploying large scale emails.
Posted in CRM, Marketing Tagged compliance, data, Database, Email, email campaign, email list Leave a comment
Part 2: Setting up a testing environment – Mobile
In the first post on “Setting up a testing environment” we went through some of the many options that are available, but left out an increasingly important segment. The mobile web is growing at a furious pace…
Posted in Technology, Web Development Tagged Browser, Insight, Mobile, mobile devices, QA, Testing, Virtualization Leave a comment
Digging Deeper
Over 2,000 years ago, Plato wrote Phaedrus. He wrote, “Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, ‘cease to exercise their memory and become forgetful.’” Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?
Why Email Marketing Isn’t Dead in the Age of Social Media
There’s a lot of online chatter about how social media is taking over the online marketing landscape and how this affects email marketing. We’re going to take a look at what email currently means and how it integrates with social media to become another avenue for acquisition/retention marketing.
Posted in CRM, Marketing, Social Media Tagged direct mail, Email, email campaigns, marketing strategy, social networking 4 Comments
Outside What Box?
There is a proverbial box. It’s the place where we put the things that we can easily categorize. It’s a box, because it’s square. The analogy is there for a reason. Nice and neat little box. But does the push to “think outside this box” limit how far we can go?
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