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	<title>Blog : Direct Partners&#187; audience</title>
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		<title>Augmented&#160;Reality</title>
		<link>http://blog.directpartners.com/technology/augmented-reality/</link>
		<comments>http://blog.directpartners.com/technology/augmented-reality/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:36:12 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[audience]]></category>
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		<guid isPermaLink="false">http://blog.directpartners.com/?p=468</guid>
		<description><![CDATA[Have you heard of Haddad’s Theorem?  It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine.  How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered?  Pull up a chair…]]></description>
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		<title>Top 10 Super Bowl&#160;players</title>
		<link>http://blog.directpartners.com/marketing/top-10-super-bowl-players/</link>
		<comments>http://blog.directpartners.com/marketing/top-10-super-bowl-players/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 01:56:58 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
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		<guid isPermaLink="false">http://blog.directpartners.com/?p=421</guid>
		<description><![CDATA[The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers.

Every year, the commercials are always strongly anticipated.  As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?]]></description>
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		<title>Learn CRM through Obscure Poetry&#160;Forms</title>
		<link>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/</link>
		<comments>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:09:33 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Data & Analytics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[consumer response]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[poetry]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=114</guid>
		<description><![CDATA[When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.”  To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.”  Then I fix us another drink and we see where the evening goes.]]></description>
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		<item>
		<title>Setting up a testing&#160;environment</title>
		<link>http://blog.directpartners.com/technology/setting-up-a-testing-environment/</link>
		<comments>http://blog.directpartners.com/technology/setting-up-a-testing-environment/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 01:30:54 +0000</pubDate>
		<dc:creator>Bill Chirrick</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Browser]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[Email client]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[QA]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[Virtualization]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=122</guid>
		<description><![CDATA[First impressions are everything in business. It is crucial that your message is clear and easy to act on. If the first thing your customers see are broken images, links that don't work, or other issues, they are more likely to leave without looking any further.]]></description>
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