<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blog : Direct Partners&#187; Branding</title>
	<atom:link href="http://blog.directpartners.com/tag/branding/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.directpartners.com</link>
	<description></description>
	<lastBuildDate>Fri, 14 Oct 2011 17:09:24 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Direct Marketing and&#160;Branding</title>
		<link>http://blog.directpartners.com/directpartners/direct-marketing-and-branding/</link>
		<comments>http://blog.directpartners.com/directpartners/direct-marketing-and-branding/#comments</comments>
		<pubDate>Sat, 16 Apr 2011 21:26:51 +0000</pubDate>
		<dc:creator>Jerry Mcruer</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Partners]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=1218</guid>
		<description><![CDATA[Direct communication can be effective brand communication. In today’s environment where enlightened brand managers seek integration across all consumer touch points, the role of direct as a tool to build brand equity is accepted, albeit at times condescendingly, by even the most dyed-in-the-wool general advertising professionals. But try this one: For many brands, direct communication can be the most effective brand communication...]]></description>
		<wfw:commentRss>http://blog.directpartners.com/directpartners/direct-marketing-and-branding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Top 10 Super Bowl&#160;players</title>
		<link>http://blog.directpartners.com/marketing/top-10-super-bowl-players/</link>
		<comments>http://blog.directpartners.com/marketing/top-10-super-bowl-players/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 01:56:58 +0000</pubDate>
		<dc:creator>Melanie Moser</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Measurement]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=421</guid>
		<description><![CDATA[The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers.

Every year, the commercials are always strongly anticipated.  As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?]]></description>
		<wfw:commentRss>http://blog.directpartners.com/marketing/top-10-super-bowl-players/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Keys to Marketing&#160;Success</title>
		<link>http://blog.directpartners.com/marketing/10-keys-to-marketing-success/</link>
		<comments>http://blog.directpartners.com/marketing/10-keys-to-marketing-success/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:13:30 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[humor]]></category>
		<category><![CDATA[rules]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=156</guid>
		<description><![CDATA[Without further ado, the most important rules for anyone pursuing a career
in the marketing arts.]]></description>
		<wfw:commentRss>http://blog.directpartners.com/marketing/10-keys-to-marketing-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn CRM through Obscure Poetry&#160;Forms</title>
		<link>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/</link>
		<comments>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:09:33 +0000</pubDate>
		<dc:creator>Jonathan Rouse</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Data & Analytics]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[cocktails]]></category>
		<category><![CDATA[consumer response]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[marketing concepts]]></category>
		<category><![CDATA[poetry]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=114</guid>
		<description><![CDATA[When I tell people at swanky Hollywood gatherings that I work on glamorous high profile CRM campaigns for the world’s top brands, the universal response I hear is inevitably “oh, I wish I could do that, but I’m sure it’s too complicated for my tiny brain.”  To which I say, “nonsense, just because you’re a famous supermodel/crimefighter known only for your looks, I’m sure you’d do just fine.”  Then I fix us another drink and we see where the evening goes.]]></description>
		<wfw:commentRss>http://blog.directpartners.com/creativity/learn-crm-through-obscure-poetry-forms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

