Tag Archives: google
By Jane Lin | Published: February 3, 2011
Google, Zappos, BCG, Netflix, SAS … What do these wildly successful companies have in common? They all attribute their success to their strong company cultures. In a sense, it’s more like they have strong “counter-cultures” because the attributes of their company cultures are far different from...
By Melanie Moser | Published: April 8, 2010
Over 2,000 years ago, Plato wrote Phaedrus. He wrote, "Socrates feared that, as people came to rely on the written word as a substitute for the knowledge they used to carry inside their heads, they would, in the words of one of the dialogue’s characters, 'cease to exercise their memory and become forgetful.'" Today, every answer we could ever ask is at our finger tips. I wonder: has that made us smarter?
By Jonathan Rouse | Published: March 4, 2010
Have you heard of Haddad’s Theorem? It was discovered in 1906, it states that 80 percent of your profits as a company are derived from 20 percent of your audience, and it’s named after Munir Haddad, a co-worker of mine. How did one of the guiding principles of economic theory get to be named after a man born 65 years after the principle was discovered? Pull up a chair…
By Melanie Moser | Published: February 18, 2010
The Saints weren’t the only winners in this year’s Super Bowl XLIV. Even with celebrities like Brad Pitt, Tom Cruise, Demi Moore, John Travolta, and an additional 74,000 in the stadium, the real audience seemed to be the record-breaking 153.4 million viewers. Every year, the commercials are always strongly anticipated. As marketers, we too, at Direct Partners excitedly await the Super Bowl commercials. Not only do we have our own opinions, but we have some questions too? How do the most liked ads compare with the most viewed ads? How do those compare with the most recalled ads? And how do they compare with our personal favorites?