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	<title>Blog : Direct Partners&#187; interaction designers</title>
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		<title>Thinking inside the box: The case for&#160;convention</title>
		<link>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/</link>
		<comments>http://blog.directpartners.com/user-experience/thinking-inside-the-box-the-case-for-convention/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 00:38:22 +0000</pubDate>
		<dc:creator>Baron Toler</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[interaction designers]]></category>
		<category><![CDATA[interface designers]]></category>
		<category><![CDATA[interface interaction]]></category>
		<category><![CDATA[intuitive interfaces]]></category>
		<category><![CDATA[product interface]]></category>

		<guid isPermaLink="false">http://blog.directpartners.com/?p=23</guid>
		<description><![CDATA[The human brain has the ability to unconsciously perform repetitious activities. This trait was favored by evolution because it allows us to automatically perform mundane tasks like walking without requiring constant expenditure of mental effort. This frees our conscious mind to focus on solving complex and novel tasks. As it is advantageous to repeat a once-learned pattern rather than start from scratch each time, humans tend to gravitate toward accepted conventions.]]></description>
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