Tag Archives: ROI
By Bill Chirrick | Published: December 22, 2010
Email marketing can seem simple when you first start out. You have some information or an event that you are promoting this week and want to send an email about it to a list of people. It gets more complicated when you get into all of the details and planning that go into doing that effectively. And to create a truly successful email marketing program that adds value to both the consumers and the company gets more complicated still.