Much of search engine optimization (SEO) is a bit too focused on online marketing. Optimizing title tags and focusing in on keywords is great – and there’s nothing wrong with that – but it is enhanced when the focus is still on the content.
Even when the content is focused on the reader, you’re still obtaining search marketing-related benefits. In other words, you might not even mention your business at all in your blog post, but it could still hold real SEO value. Plus, you’re not giving the reader yet another marketing pitch.
It could be something topical that would generate plenty of interest. For instance, a shoe company might look at the inspirational story of sprinter Oscar Pistorius, who was a prominent figure in the 2012 Olympics. At the end of the piece, that same business could use SEO-related terms to describe how it caters to sprinters and those with handicaps.
It doesn’t always have to go in the title. Your business name could be a small footnote to a great story that your readers and customers crave. Yet, there is still SEO value. You could still target certain keyword strings – even if they’re not in the title or the first paragraph, even.
Other benefits are involved as well. Stories that aren’t as business-focused can be a great way to bring in new readers, as interesting content will surely draw them in. It can also generate comments and shares by the wide-ranging appeal of an engaging story.
Marketing-focused SEO can be great, but it’s built on the back of engaging content. Contact us for more information about getting the most out of your online strategy.